How to sell OnlyFans posts and add previews
This guide is a PPV workflow: how to send a priced unlock in messages, how free profiles publish paid feed posts, and how to package what buyers get—including choosing free preview material that accurately represents the purchase. Free profiles can also earn from tips and other Fan Payments; PPV is one tool, not the only one.
Under the OnlyFans Terms, the platform usually keeps 20% of each Fan Payment. Example prices below are listed unlock prices.
Account types
OnlyFans documents:
- PPV messages — available to paid and free creator accounts (Creator Center; Features guide).
- PPV posts and PPV streams — documented for free profiles (Creator Center; Features guide).
This page does not treat feed paid posts as a feature of every paid subscription account. Choosing free vs paid (or a free + paid pair) is a separate model decision: free vs subscription pages. Streaming setup: how to host live videos.
If you advertise something as included in a subscription, do not charge again to open it.
How to create a PPV message
Creator Center’s steps for a PPV message:
- Open your messages.
- Select the fans you want to target.
- Write a description of the PPV content.
- Attach the media.
- Set your price.
- Send. To target everyone at once, select “all subscribers” in your message (Creator Center).
The Features guide describes the same idea for mass messaging: start a New Message, select fans to include or exclude, draft the message, attach media or PPV content, and send (Features guide).
Recipients are the fans you select (or all subscribers). That is not limited to people who already opened a chat thread with you, and it is not the same product as a feed post.
A subscriber unlocks the message by paying the price you set (Creator Center).
How to create a PPV feed post (free profiles)
Creator Center calls these PPV posts (or paid posts) and documents them for free accounts:
- Draft a new post.
- Attach your media.
- Set your price.
- Write a message that encourages fans to pay to unlock it.
- Publish (Creator Center).
Previews
After payment, buyers unlock the priced media you attached to that message or post (Creator Center). How the composer assigns free preview files versus locked files is not covered in the official posts cited here—use your live tools for that step.
Choose preview material that accurately represents light, framing and format. Do not imply contents the unlock does not include. Assume anything shown before payment can be screenshotted. For photo sets, avoid using the most revealing frame as the only free image if the rest of the set is what you are selling.
Package the offer (before you send or publish)
- Promise — concrete contents (count, length, scenario).
- Price — what you enter as the PPV unlock price.
- Caption / description — what they get if they pay.
- Path — PPV message (paid or free creator account), or PPV post if you are on a free profile as documented.
Price example (illustrative only)
$10 unlock. Under the usual 20% platform fee on Fan Payments, about $8 reaches you before your own costs and tax (Terms).
There is no required formula tying unlock price to subscription price. Set unlock prices from effort, your catalog and what has sold before on your page.
Multi-file unlocks vs subscription bundles
A package of PPV files (several photos/videos in one paid message or post, or a new unlock that reuses older clips) is not the same as a prepaid subscription bundle (fans prepay several months of membership—see promos and free trials).
If you resell material that already ran as a paid unlock, say so in the caption (for example which earlier drop it matches) so buyers can recognize duplicates.
Worked example (hypothetical)
Jordan runs a paid OnlyFans page at $12/month. The subscription includes ordinary feed photos that subscribers see without an extra unlock. On Thursday, Jordan posted a clothed hallway still on the paid feed (included in the subscription—not a public Instagram teaser).
For a weekend drop, Jordan sends a PPV message:
| Piece | Jordan’s choice |
|---|---|
| Price | $9 (illustrative) → about $7.20 after the usual 20% platform fee, before Jordan’s costs and tax |
| Media unlocked on payment | 18 hotel photos + one 4-minute video (same outfit as Thursday’s subscription feed still) |
| Description | Lists those contents; notes this is a new set, not a repost of an old paid drop |
| Recipients | Fans selected in the message tool (or all subscribers) |
| Before payment | Description and any free preview Jordan assigns in the live composer (exact pre-pay chrome depends on that step) |
| After payment | The 18 photos and the video attached to that message |
After you send or publish
OnlyFans documents a Statistics page for earnings data, view counts and other performance metrics (Features guide). Use the figures your account actually shows.
If you compare unlocks, define the denominator. Example: unlocks paid ÷ fans you selected for that message (or ÷ people who received it, if your stats show that). Only use ratios your panel actually supports.
Refund requests, complaint spikes or renewal changes are reasons to investigate the offer (caption accuracy, preview honesty, price). They do not by themselves prove what caused the change.
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